Desiree GruberHis prior experience

Desiree Gruber His prior experience includes venture capital at Polaris Partners, management consulting at McKinsey & Company (Consumer & Retail), investment banking at Goldman Sachs (Technology & Media) and new direction at L’Oreal. Nir is a graduate of Harvard Business School and The University of Texas at Austin. He’s also a recurring panelist in the CNBC series, Power Pitch.
Her most recent job, DGNL Ventures, an early-stage venture capital finance, is an expansion of her entrepreneurial success. DGNL Ventures invests in startups which are smartly navigating the intersection of technology, lifestyle, and celebrity. Previously, Gruber has invested in such prominent companies as popchips, Living Proof (obtained by Unilever), Songza (acquired by Google), and Fashion GPS (now Launchmetrics). Gruber has won a Peabody Award, a GLAAD Media Award, also 11 Emmy nominations for executive generating Project Runway. She was chosen as one of Harper’s Bazaar-Dolce & Gabbana’s Women to See 2014, one of Fortune’s Most Powerful Women Entrepreneurs of 2010, and has been honored with more than 20 media industry awards.
Throughout her multi-media agency, Full Picture, Desiree Gruber has been instrumental in building a number of the world’s most notable brands across fashion, entertainment, engineering, and retail, such as Victoria’s Secret, vitaminwater, and Living Proof, as well as strategically guiding the careers of high-profile personalities such as Heidi Klum. She advises clients such as Google, AOL, and Condé Nast Entertainment. And she’s helped create two of the most influential style properties of the previous 20 years–the Victoria’s Secret Fashion Show and Project Runway.

Nir Liberboim has been an active investor and entrepreneur in the consumer area for over 15 decades. He co-founded DGNL Ventures to invest in advanced consumer brands and work together with passionate entrepreneurs who are generating meaningful, lasting companies. Previously, Nir founded Uprise Ventures to seed consumer-facing notions that disrupted traditional business models and leveraged important influencers to construct brand awareness and drive adoption. Nir’s investments include: ipsy, FabKids (acquired by JustFab), Sir Kensington’s (acquired by Unilever), Roadster, Merry Jane, Greats, KiwiCrate, Red’s All Natural and Boon & Gable.

Gruber approaches her philanthropic endeavors with the same fire that fuels her businesses. She serves on the boards of the US Fund for UNICEF in New York,” Tech:NYC, a newly-launched non-profit representing New York City’s tech industry, and God’s Love We Deliver. She has been profiled in a Lot of publications, including O: The Oprah Magazine, Variety, Harper’s Bazaar, Elle, New York Magazine, and Women’s Wear Daily.

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